Recommended Follow-up Methods With Travelers

Best follow-up practices: timing, personalization, value, and respectful persistence for agents

To help agents manage and improve their follow-up process with travelers, the following best practices are recommended:

  1. Timing the Follow-up:
    • First Contact: Reach out to the traveler within an hour of receiving the lead. Early follow-ups increase the likelihood of engagement.
    • Strategic Timing: If the traveler is unresponsive, try contacting them at different times of the day (early mornings or late afternoons) to increase your chances of making contact.
  2. Multiple Channels of Communication:
    • Use a mix of calls, WhatsApp messages, and emails. Some travelers may prefer one method over another.
    • If a traveler doesn’t answer the phone, follow up with a polite WhatsApp message and mention your call attempt. Keep the message brief and clear about the reason for reaching out.
  3. Personalized Messaging:
    • Tailor your messages to the traveler's inquiry by referencing the destination and any preferences they shared.
    • Example:
      "Hi [Traveler's Name], I tried calling you regarding your trip to [Destination]. Let me know if you need more details or assistance with planning your itinerary!"
  4. Polite and Persistent, but Not Overbearing:
    • Maintain a friendly and helpful tone, acknowledging the traveler’s time. Follow up after 1-2 days if there’s no response, then again after 3-4 days.
    • Example follow-up message:
      "Hi [Traveler's Name], just checking in to see if you’re still interested in planning your trip to [Destination]. I’d love to help you with the details!"
  5. Follow-up Frequency:
    • First 48 hours: Two attempts via call, followed by WhatsApp or email if there’s no response.
    • After 3 days: One more follow-up to check if the traveler is still interested.
    • After 7 days: A final follow-up as a courtesy, letting them know you’re available for assistance.
  6. Tracking Follow-ups:
    • Keep a log of follow-ups to track each interaction with the traveler. This ensures you avoid over-communicating and helps maintain organized communication.
  7. Provide Value in Each Follow-up:
    • Always offer useful information, such as destination tips, itineraries, or exclusive deals. This helps keep the traveler engaged.
    • Example:
      "I’ve found a great itinerary for your planned trip to [Destination]. Would you like me to share more details with you?"
  8. Respect Traveler’s Preferences:
    • If a traveler explicitly says they are no longer interested, respect their decision and politely end the follow-up.
  9. Leverage Social Proof:
    • Mention positive reviews or testimonials from travelers who have used your services, especially from similar destinations. This builds trust.
  10. Final Follow-up Message:
    • After several attempts, send a polite closing message:
      "Hi [Traveler's Name], I just wanted to follow up one last time regarding your trip to [Destination]. If you're still interested, feel free to reach out anytime. I'd love to help you with your travel plans!"
  11. Suggested Communication Tools:
    • CRM Tools: Encourage agents to use CRM systems to track follow-ups and manage lead communication.
    • Email Templates: Provide agents with sample email templates for different stages of the follow-up process.

November 27, 2024

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