Why Fresh Leads Work Better Than Discounted Leads

Purchasing verified leads can be a game-changer for your business, but not all leads are created equal. Purchasing discounted leads that were verified 2-3 days before the purchase are cheaper, but they come with certain risks that can impact your success rate. Here’s how to make smarter choices and maximize your chances of securing bookings:

• Understanding Discounted Leads:
  • Discounted leads are often verified 2-3 days before your purchase.
  • While these older leads are offered at a lower price, they may not yield the best results.
  • In many cases, the traveler may have already booked their trip or canceled their plans, resulting in a lower response rate.
• Risks of Buying Older Leads:
  • Lower Response Rates: Since these leads are a few days old, travelers might be less responsive.
  • Missed Opportunities: The traveler may have already booked their trip or decided not to travel, potentially wasting your time and credits.
• Why Fresh Leads Are Better:
  • Fresh leads, verified today or at most yesterday, are more likely to be in the planning stage and are more open to discussing travel options.
  • Focusing on recent leads gives you a higher response rate, increasing your chances of conversions and successful bookings.
• How to Identify Fresh Leads:
  • When browsing available leads, always check the Verification Date column to confirm the lead's freshness.
  • Opt for leads verified within the last 24 hours to maximize your chances of connecting with an interested traveler.

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